![]() The headquarters created most campaigns for all restaurant locations. ![]() It was easy to roll out the campaign because D&B has a centralized marketing approach for all the locations. It made it possible to track the validations for every redeem location. They have set up the separate redeem locations, with a different password. However, in some campaigns, they use multiple redeem locations for the same coupon. They often use one coupon per restaurant location. When successfully registered, the customer has access to the discount. That is how D&B collects data from coupon users. If the audience wants to claim the discount, there often is a data capture method attached to the coupon. ![]() The marketers of D&B distribute the coupons through social media or embed the coupons in emails. The builder gave them full control of the layout, look and feel and functionalities of the digital coupons. Dave & Busters created digital coupons using the powerful Coupontools coupon builder. Once the connection between D&B and Coupontools was established, it was time to create digital coupons. Every coupon displays a unique GS1 barcode that is recognized by the POS system to prevent fraud. They always have cleverly used the Coupontools platform to promote their services and are one of the most successful businesses to use our platform.įirst, Coupontools provided a coupon solution that integrated seamlessly into D&B's current POS system. Dave & Buster's had their go with the Coupontools advanced coupon builder and immediately noticed it was the perfect platform for their needs. They also refer to their industry as ‘eatertainment’. Every location has a full-service restaurant and a video arcade. Dave & Buster’s has 137 locations in the United States and Canada, with more announced to open soon. ![]() Dave & Buster's (D&B) is a restaurant and entertainment chain. ![]()
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